I find the real problem behind the obvious one, and give it shape.

Nowadays I lead the product design operation, impacting 2000+ ecommerce websites and helping peers grow.

Customer support dashboard displayed on a laptop
Mobile inventory application displayed on a phone
Riderize cycling challenge application displayed on a phone

Cases

Changing the user perception around a legacy dashboard

  • Product design
  • UX research
  • Data visualization
  • B2B SaaS

Checkout redesign contributing to R$1B+ in transactions

  • Checkout
  • UX strategy
  • Legacy systems
  • E-commerce

Guiding a new future for the product by design system migration

  • Design systems
  • shadcn/ui
  • Design engineering
  • B2B SaaS

Getting customers to actually rate their orders

  • Product design
  • UX research
  • Mobile-first
  • B2B SaaS
Private

Rethinking multi-marketplace publishing

  • Product design
  • Workflow design
  • Self-serve
  • B2B SaaS

Different product. Different challenges. The same reason to keep designing: Impact people and business.